Private-Label Tri-Ply Cookware for a European Retailer

The brief

The retailer needed a premium-looking set at a mid-market price, with uncoated interiors to avoid PFAS questions and a handle that matched its existing utensil range.

What we did

1. Proposed a 0.4 / 1.6 / 0.4 mm clad structure to balance weight and cost.
2. Re-tooled the handle casting to the retailer’s profile, with laser-etched logo on the handle end.
3. Ran induction tests on four common European hob brands before approving the golden sample.
4. Designed the colour box and multilingual care leaflet, with barcodes supplied by the retailer.

Result