Shanghai Mars Industrial Co., Ltd. — factory-direct OEM kitchenware
Baby & kids — United States & Canada

Silicone Baby Feeding Collection for a DTC Brand

A coordinated collection of suction bowls, divided plates, bibs, cups and spoons in a custom pastel palette, made from food-grade silicone.

Silicone Baby Feeding Collection for a DTC Brand — products

The brief

The brand needed every item in five colours to match exactly across different molds, with gift-box sets for retail partners.

What we did

  1. Controlled colour with a single masterbatch per shade across all molds.
  2. Adjusted suction-base geometry to improve grip on common high-chair trays.
  3. Debossed the brand mark into each item instead of printing, so it never wears off.
  4. Designed gift-box sets combining four items for retail partners.

Result

The brand launched a colour-consistent collection under one supplier and one testing program, simplifying both reorders and compliance paperwork.

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